Metrics - group of metrics on Datawiz BI service

There is a list of metrics of the group "Promotional metrics".

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Qty of promo days with sales

qty of promo days when promo products were sold.

Advertising costs

the amount of costs for promo activities that were related to the promotion of promo products.

Advertising costs Change

the difference between the advertising costs for the selected period and costs for the previous period.

Advertising costs Change, %

the difference between the advertising costs for the selected period and the advertising costs for the previous period, calculated as a percentage.

ROI, %

shows the level of profitability of promo activities for promotions for the selected period.

ROI Change

the difference between the ROI for the selected period and the ROI for the previous period.

Date of promo start

date (DD-MM-YYYY) when the promotion was started.

Date of promo end

date (DD-MM-YYYY) when the promotion was finished.

Marketing tool

type of promotion ("Promotion" and "Test promo"). Sales of products related to "Test promo" will not be counted as promotional.

Sales Goal

the expected value of sales from the sale of promo products during the promotion.

Profit Goal

the expected value of profit from the sale of promo products during the promotion.

Sales Qty Goal

the expected value of sales qty of promo products during the promotion.

Sales Goal complete, %

shows the percentage of complete of the sales goal for promo products during the promotion.

Sales Qty Goal complete, %

shows the percentage of complete of the sales qty goal for promo products during the promotion.

Profit Goal complete, %

shows the percentage of complete of the profit goal for promo products during the promotion.

Note

Additional information that can be added when creating or loading a promotion.