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The "Marker Comparison" report is designed to analyze user-created product markers.
A Marker is a group of products that includes products with a certain common characteristic. For example, "Lactose-Free Products" marker will include products that do not contain lactose.
The report helps to:
- view the required data for two periods: "Chosen" and "Previous", comparing them with each other;
- analyze data at different levels, going from higher to lower markers and SKU;
- visually track the dynamics of key metrics.
Creating a Marker
You can create and edit markers in the Data Console solution. You can find more detailed information on this in the DC Markers tutorial section.
"Columns" button allows to choose the metrics required by the user to generate a report. All metrics are divided into subgroups:
Metrics highlighted in purple or red are clickable. Clicking on them opens a window with a flow chart of the chosen metric.
"Templates" button - saves the configured report columns as a template.
On the right above the table a context menu is opened where the user can select the following actions:
- "Lock the total row" - fixes the "Total" row in the top row of the table.
- "Save XLS" - saves table data to an xls-file.
To quickly find the necessary marker, enter the first letters/symbols of the marker name in the search field. The search works automatically, leaving all found matches in the table.
To reset the search results, click on the cross in the search field.
The selection of filters makes it possible to carry out the analysis within the specified conditions.
Filters button is placed on the right side above the report. Clicking on it opens a modal window with the following filters:
- Previous Period
- Day of the week
- Assortment Types
- Product Markers
- Types of LP clients
- Bonus Types
- Like for Like